MasterTAAG press release

QR code Restaurants Menu

QR CODE for Restaurants, Bars and Hotels – the Covid19 solution

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  • As sanitisation becomes a priority following the COVID-19 crisis, paper and plastic restaurant menus could pose a health risk for diners, with bacteria counts as high as 185,000 per square centimetre (far more than a toilet seat).
  • New menu app, MasterTAAG, enables diners to access the menu from their smartphones by scanning a QR code, and avoid touching a printed menu.
  • While restaurants prepare to re-open, MasterTAAG is being offered free of charge until mid 2021, to speed up ordering, reduce reliance on printed menus and help minimise virus spread.

MasterTAAG, an IoT solution created by entrepreneur David Navaro Vera, enables restaurant patrons to access digital menus in multiple languages from their smartphone.

Already live in Shoko restaurant in Barcelona and the Pig’n Whistle in LA (prior to the lockdown), the solution allows patrons to use their own mobile phones to browse and select their order, rather than touch printed menus that are shared amongst other customers, by scanning the QR code at their table.

As restaurants review their dining strategies in anticipation of opening after the lockdown, MasterTAAG offers a solution to ensure restaurants can offer a high level of sanitisation by reducing their reliance on printed menus, which are typically a breeding ground for bacteria.

Aimed at supporting the hospitality industry by helping restaurants, in particular local independents, sanitise, simplify and speed up their food ordering process, the app is being offered free of charge until mid 2021.

MasterTAAG also provides restaurants with a digital portal including features such as social media, promotions, auto-translation and a photo menu.

“Despite global lockdown measures beginning to ease, the hospitality industry is still under huge threat, with many small businesses closing and jobs being lost. Restaurants, especially independents, are particularly at risk,” said David Navaro Vera, Founder & CEO at MasterTAAG.

“As local, independent restaurants underpin our culture, we must do everything we can to protect them. By providing these businesses with access to MasterTAAG free of charge until mid 2021, we want to give them every opportunity to survive and thrive, by reducing their reliance on printed menus to help minimise the spread of the virus – and more generally, improve overall menu hygiene ongoing.”

MasterTAAG press release

Media Contact:
David Navaro Vera
0044 7909 888 428
[email protected]

Palikao restaurant

PALIKAO restaurant – First MasterTAAG user in Los Angeles!

At a time when couscous is trying to access the Unesco heritage, Lionel Pigeard (formerly La Cantoche Paname) is reinventing his grandmother’s recipes with local products at his Palikao Restaurant.

Even his homemade harissa is inspired by local ingredients, with Mexican dried peppers: New Mexico, Puya, arbol chile.

Check their Mastertaag Menu! 

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The name Palikao comes from a small town in North Africa where the chef/owner’s grandmother Marcelle Tordjman was born in 1910. The fast-casual restaurant offers a couscous bar whereby each customer starts by selecting a grain. They have over six options to choose from including protein, veggies and Lionel’s secret broth with mild, spicy or ‘very spicy,’ on toppings.

Serving farm-to-fresh ingredients cooked daily, Palikao also offers salads, desserts, and homemade grocery products. Pricing for their bowls starts at $8 for regular and up to only $13 for the large protein bowls.

MasterTAAG press release

MasterTAAG Press release

MasterTAAG Press Release 27th February

Press Release: MasterTAAG is an Internet of Things startup aiming to provide technology-driven solutions to businesses, by automating business processes to ease the art of doing business. MasterTAAG has disrupted the market by launching the first of its kind in cost-efficient translation app.

MasterTAAG press release

The MasterTAAG app is the first of its kind smart web service for restaurants.  Designed to help service restaurants by translating their menu into their customer’s preferred language and currency effortlessly. The use of digital technology ensures there is no download delay for the customers, helping them to understand the menu offered by the restaurants as well as the costs. The service also gives a pictorial representation of the menu, allowing customers to see how delicious the meal looks.
MasterTAAG mainly helps to solve one of the significant problems with ordering food or drink. The customer does not understand the meal or cost involved.

Press Release – MasterTAAG App

Consequently, the MasterTAAG app makes it order foods and drinks by providing the menu and the price list in the customer’s currency and language.
NFC technology provides access to the menu and price list, with iBeacon used in sending them to all mobiles devices that do not have the NFC technology. Users can connect through Bluetooth and WiFi, ensuring that everyone benefits from the technology regardless of their device.

MaterTAAG is already receiving accolades from users. “Surprised at first with this new physical web service and we quickly understood the benefits for our customers,” says Laurent N – Customer at Coffee & Go France.
Discover more information about MasterTAAG on Facebook, Twitter, and LinkedIn.

Media Contact:
David Navaro Vera
0044 7909 888 428
[email protected]

MasterTAAG Digital App | Translate Your Restaurant Menu

MasterTAAG Digital App

MasterTAAG: First Digital App for restaurants now live

We are all very excited today; we launched MasterTAAG – the first digital app for restaurants.

MasterTAAG Digital App | Translate Your Restaurant Menu

The MasterTAAG app translates your menu into your customer’s language and currency effortlessly!
Physical web technology means no download hassle for your customers.
With MasterTAAG, customers easily understand what you offer and how much it costs. They can even see how delicious it looks!

Contact us for a live demo!

Is Internet of Things (IoT) the new holy grail? - MasterTAAG

IoT the new holy grail?

Is Internet of Things (IoT) the new holy grail?

Is Internet of Things (IoT) the new holy grail?

IoT is critical to the UK’s search for the holy grail of higher productivity and competitiveness. The Centre for Economics and Business Research estimates that it could add £322bn to the UK economy by 2020, and create tens of thousands of extra jobs.

How big is the Internet of Things?

Big and getting bigger — there are already more connected things than people in the world. Analyst Gartner calculates that around 8.4 billion IoT devices were in use in 2017. The statistic has increased by 31 percent from 2016, and this will likely reach 20.4 billion by 2020. Total spending on IoT endpoints and services will reach almost $2tn in 2017, with two-thirds of those devices found in China, North America, and Western Europe, said Gartner.
Out of that 8.4 billion devices, more than half will be consumer products like smart TVs and smart speakers. The most-used enterprise IoT devices will be smart electric meters and commercial security cameras, according to Gartner.

Another analyst, IDC, puts worldwide spending on IoT at $772.5bn in 2018 — up nearly 15 percent on the $674bn spent in 2017. IDC predicts that total spending will hit $1tn in 2020 and $1.1tn in 2021.
According to IDC, hardware will be the most significant technology category in 2018. $239bn is set to go on modules and sensors, with some spending on infrastructure and security. Services will be the second largest technology category, followed by software and connectivity. (Source)

Is Internet of Things (IoT) the new holy grail? - MasterTAAG

Internet of Things

What is the Internet of Things (and why does it matter)?


The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people with unique identifiers. They can transfer data over a network without requiring human-to-human or human-to-computer interaction.

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The internet of things (or as it’s also known, IoT) isn’t new: tech companies and pundits have been discussing the idea for decades, They unveiled the first internet-connected toaster at a conference in 1989.

At its core, IoT is simple: it’s about connecting devices over the internet, letting them talk to us, applications, and each other. The popular, if silly, example is the smart fridge: what if your fridge could tell you it was out of milk, texting you if its internal cameras saw there was none left, or that the carton was past its use-by date?

Smart Functions

Where it’s most common, in Britain at least, is home heating and energy use – partially because the government is pushing energy companies to roll out smart meters. They have smart functions that let you turn on heating remotely. Set it to turn down the temperature if it’s a sunny day, and even turn off when there’s no-one home. Some can tell the latter with motion-sensing cameras, or just by seeing that your smartphone has left the premises.

IoT is more than smart homes and connected appliances. It scales up to include smart cities. Think of connected traffic signals that monitor utility use or smart bins that signal when they are full. Industry, with connected sensors for everything from tracking parts to monitoring crops.

Why does it matter? The government encourages energy companies to provide us with a Smart Meter because they are more efficient and use less energy. Many areas of IoT show such benefits, though some smart gadgets are more about whizz-bang effects than efficiency.  The result of this may suggest why we see more smart heating than smart fridges in the UK. (source The Guardian )

Worldwide spending on IoT forecast to reach $772 billion in 2018

Hardware largest technology category with $239bn on modules and sensors
By 2021, 55% of expenditures on IoT projects will be for software and services
Manufacturing currently leads spending with $189 billion
The Asia Pacific tops the regional spend with $312 billion


“By 2021, more than 55 percent of spending on IoT projects will be for software and services,” said Carrie MacGillivray, VP of IoT and Mobility at IDC. “Software creates the foundation upon which IoT applications and use cases can happen. However, it is the services that help bring all the technology elements together to create a comprehensive solution that will benefit organizations and help them achieve a quicker time to value.”
Regarding vertical market adoption, the industries that are expected to spend the most on IoT solutions in 2018 are:
manufacturing: $189 billion
transportation: $85 billion
utilities: $73 billion

IoT spending among manufacturers will primarily focus on solutions that support manufacturing operations and production asset management. In transportation, two-thirds of IoT spending will go toward freight monitoring, followed by fleet management. Smart grids will dominate IoT spending in the utility industry for electricity, gas, and water. Cross-Industry IoT spending – which represents use cases common to all sectors. Connected vehicles and smart buildings will be nearly $92 billion in 2018. They will rank among the top areas of spending throughout the five-year forecast.