Restaurant Trends 2023 by MasterTAAG

Restaurant Trends 2023

hospitality trends 2023

As we move into 2023, the restaurant industry is expected to continue to evolve and adapt to the ongoing challenges posed by the COVID-19 pandemic. Here are a few trends that are likely to shape the industry in the coming year:

Hospitality Trends 2023

  1. Increased focus on delivery and takeout: With many people still hesitant to dine out in person, restaurants will continue to place a greater emphasis on delivery and takeout options. This will likely include a greater use of third-party delivery platforms, as well as the development of in-house delivery and takeout systems.

  2. Emphasis on outdoor dining: As the weather warms up, many restaurants will be looking to expand their outdoor dining options to accommodate customers who are more comfortable dining outside. This could include the use of tents, heaters, and other outdoor amenities to create a more comfortable dining experience.
  3. Growth of virtual restaurants: With more people ordering food online, virtual restaurants are expected to become more popular in 2023. These are restaurants that only exist online and operate out of shared kitchens.
  4. Increased use of technology: Many restaurants will look to incorporate more technology into their operations to improve efficiency and customer experience. This could include the use of mobile ordering, digital menu boards, and contactless payment options.
  5. More creative menu options: With more people staying at home and cooking for themselves, many restaurants will be looking to offer more unique and creative menu options to entice customers to dine out. This could include a greater focus on global cuisines and more use of locally-sourced ingredients.
  6. Health and Wellness: With more people becoming health-conscious, there will be an increased demand for healthy and organic food options. Restaurants will need to cater to this trend by offering more vegan, gluten-free, and low-calorie options on the menu.
Restaurant trends 2023

Overall, the restaurant industry will continue to face challenges in 2023, but it is also expected to adapt and evolve in response to these challenges. With a focus on delivery, outdoor dining, virtual restaurants, technology, and creative menu options, restaurants will be well-positioned to meet the changing needs and preferences of their customers. MastertTAAG can help you with staff shortage by using a smart digital menu for your business. Open you free account today: www.mastertaag.com

Sustainable responsibility in the hospitality industry

In recent years we have seen the need for sustainability take over - with businesses having to change their business models to adapt to their customers’ changing needs and behaviours. With our knowledge of climate change increasing, and the effects becoming evident, people are far more conscious about the effects their own actions are having on the environment. So, people are now looking for plastic-free alternatives, re-usable products, and choosing businesses that are giving back to the environment over those that are disregarding the topic.
A well-prepared staff is key to your restaurant's reopening
Sustainable responsibility in the hospitality industry

One industry that needs to take charge, and make changes to help the environment is the hospitality industry. The hospitality industry has huge effects on the environment, from the foods they chose to use in their restaurants, to the carbon emissions reduced by hotels. So, what can be done to make the hospitality industry more sustainably responsible?

The latest roundtable hosted by the Great British Entrepreneur Awards, and haysmacintyre, saw a group of hospitality professionals discuss this topic, providing their expert opinions and industry knowledge, on how we can make a more sustainable hospitality industry, and what the future looks like. 

Discussing her own business’s journey toward becoming more sustainable, Mercedes Gales, founder of 4yaparty explained how she has made changes to do better. “We used to supply balloons and a lot of single-use plastic and supply events with decorations that would just end up in the bin the next day. And then at the beginning of 2019, I watched a documentary, and there was a turtle that had a straw stuck in its mouth – and it changed my perspective,” she said. 

“I heard a quote that weddings accumulate a bigger carbon footprint than a family’s carbon footprint for a whole year. And that was the last nail in the coffin for me – I completely rebranded my whole business and I stopped supplying single-use plastic. I stopped supplying single-use decorations, and I stopped supplying balloons to help cut down on plastic waste.” 

Celia Gaze, founder of The Wellbeing Farm, who also hosts weddings and parties year-round, discussed how they have become a fully B-corp certified business for their efforts in sustainability – which all hospitality businesses could take inspiration from. “The Wellbeing Farm was a run-down neglected farm, which we’ve transformed into a wedding and events venue. We had no gas on the farm, so had to power the farm renewably, and to do so I installed wind turbines – so the whole farm is now powered by a wind turbine, and that set off the scene for sustainability” she said. 

“We have a zero-waste mentality. We look at everything through a sustainability lens, from purchasing through to the end product. We have something called the prop shed on-site, so instead of getting couples to hire, rent and buy things brand new, they can go to the prop shed and get everything that they need to decorate the venue. And then all of these things get reused, over and over again at other weddings.

“We also offer couples a big discount if they adopt our Sustainable Wedding Package. This package encourages couples to not use single-use items. Like flip-flops, balloons, even venue, and table decorations”.

Lorraine Arnold, founder of Pier Point, added to this by discussing how the food and drinks sector of the hospitality industry can become more sustainable, telling us some of the ways in which they have done so themselves. “When I first opened the fish and chip shop down here on the coast I found out about the work of the Marine Stewardship Council, which protects the fish of tomorrow if you like – they help to eliminate overfishing, so once they have fished certain waters, they move on to the next waters etc. They were something I got involved with straight away as I think it is so important as an industry, to protect our product and ensure it continues for tomorrow,” she said.  

“I had the blue MSC labels everywhere in the shop, which was great because customers would ask what it meant, so we could educate the locals and also get them to spread the word.” 

Lorraine also explained how their restaurant is looking to do more local fishing, which will help lower their carbon footprint massively, and though making these changes can be hard for a business, they are worth it in the long run. “I think some businesses think it’s expensive to go to be sustainable, and whilst the raw product, maybe slightly more expensive, the customer will inevitably pay more if it’s a good quality product,” she said. 

“We’re also members of the Sustainable Restaurant Association. I think that’s a really crucial thing, whatever industry you’re in, get involved with the sustainable associations.”

David Navaro Vera, founder of Master Taag, explained that another way that businesses can become more sustainable, is by introducing more digital functions – which can help cut down on waste, help reduce carbon emissions, and help you stay on top of things that are changing, and their solutions. “The cloud solution can really help you not only to be super-efficient but be more aware of things, like finding ways you can reduce food waste. Making sure that you stay connected in order to really improve and save the hospitality industry is vital. Think, how can we digitise? How can I be fully aware of what’s going on? And how can we solve these issues? Because this is not a local issue. This is a global issue,” he said. 

Celia Gaze, founder of The Wellbeing Farm, added by focusing on the fact that sustainability is more than just the products or manufacturing you do within your business, it goes as far as the people you have within your business, and the community you’re building. “ Being a B-Corp for me takes sustainability to a much better dimension, instead of just focusing on the planet, you focus your impact on the community and your staff. I feel that’s a much better definition of sustainability than just focusing on the planet because I think it’s all intertwined. And with these focuses, it moves the whole business and all of its staff, suppliers and community into a general direction of sustainability. Now, when I have customers coming, or I need staff, I am inundated with applications because of the B Corp status – They see it as a badge of a good business to work for and, and a business that they can trust.” 

Emma Bernardez, hospitality partner at haysmacintyre said, “Sustainability is an increasing priority for business owners and it was fascinating to hear from the group how they are constantly evolving to become more sustainable. There are certainly challenges in doing this, however, in sharing ideas and experiences, it is clear to see how businesses can work together to succeed in this mission.”

A happy customer is the ultimate goal of any restaurant

To conclude, it is clear that many businesses in the hospitality industry are making important changes to do better, and be more environmentally friendly – which is what we should all be doing. One of the most important factors of becoming more sustainable all around is to educate and show its importance, whether it be to your employees, your customers, or a wider audience. Leading by example, and showing ways we can all be more sustainable will hopefully create a fuller future for us all.  

MasterTAAG | Free QR code Restaurant Menu
A happy customer is the ultimate goal of any restaurant

Hospitality Summer Trends 2022

Hospitality summer trends 2022

Hospitality Summer Trends 2022: in an ever-changing and adaptive industry, what changes are we set to see this summer? As we hopefully come to the end of the global impact of the covid-19 pandemic, currently, hotels and restaurants are going through the biggest period of change in its entire history.

It is imperative for hospitality businesses to adapt to industry changes to stay on top. Therefore, the purpose of this blog is to identify the upcoming industry trends and provide details of these changes.

With that being said, lets take a look into what changes are set to occur this summer:

Hospitality summer trends 2022

Key features for your hotel or restaurant

As seen in the graphic below, four key changes are set to take place this year. These changes are regarding:

  • An increase in solo travellers
  • Travel with purpose
  • Technology integration
  • Personalisation

Why are these trends important for your hotel or restaurant?

Hospitality is an industry that is constantly changing and adapting in nature. The effects of the covid-19 pandemic make this statement even more truthful and relevant. For hospitality businesses to thrive, they must be aware and adapt to industry changes to stay at the top of their game.

So, how can they do this? Firstly, it has be aware of the key changes and trends in the industry. Here, we have provided you with four of the most relevant in the hospitality industry. If you would like to hear more details about these trends, then why don’t you contact us?

Author: Jesse Lipperts

[email protected]

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Restaurant staff set to keep all their tips

Hospitality staff set to keep all their tips under rule change


Restaurant, café and pub bosses are set to be banned from keeping tips left for staff by customers in Britain.


Hospitality staff to keep tips in UK

The government plans to make it illegal for hospitality firms to withhold tips from workers, who often rely on them to top up their income.

Labour Markets Minister Paul Scully said the plans would “ensure tips will go to those who worked for it”.

If an employer breaks the new rules they can be taken to an employment tribunal.

hospitality’s recruitment crisis

In that instance, bosses may be forced to compensate workers or face fines.

In a statement, the Department for Business said that the new legislation would help about two million people working in the hospitality industry because of abuses.

A well-prepared staff is key to your restaurant's reopening

It is expected to come into force within the next year.

But it comes some time after the practice was reported to have taken place at High Street chains such as Pizza Express, Cote Brasserie and Bill’s.

In 2015, the restaurants were accused of keeping tips or charging 10% “administrative costs” on processing the service charge payments if they were made by debit or credit card.

[Article from the BBC News]

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Can hospitality’s recruitment crisis ever be fixed?

Can hospitality’s recruitment crisis ever be fixed?


Hospitality staffing crisis post covid

Brexit and Covid have exacerbated a problem that has been building for years. But some restaurants are trying to attract and keep staff by changing the culture of the industry

hospitality’s recruitment crisis

When Danny first entered professional kitchens he did so as a star-struck fanboy. He had devoured Marco Pierre White’s White Heat (“such a romantic book”) and Anthony Bourdain’s Kitchen Confidential.

“I really bought into the glory of it. There’s a Bourdain line about the poetry of the way chefs moved at the grill. He was addicted to that. I loved it as well. I adored the cut and thrust of the kitchen. All I wanted was to be a really good jobbing chef.”

[Article from the guardian.com]

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How to create a free digital Menu QR Code for your restaurant

How to create easily a digital Menu QR Code for your business

QR Code menus are digital menus that enable diners to scan and access on their mobile phones. As the restaurants reopen after the COVID-lockdown, to ensure the safety of the diners, national restaurant associations make it mandatory for them to offer disposable menus or digital menus. Get yours free today!


How Hotels, Restaurants, and Bars Can Minimise Risk While Reopening – Post-COVID19

It’s no brainer, post-COVID-19, host industries will go through a complete overhaul in consumer behaviour, demography and industry trends. Considering various factors, consumers will become more conscious about hygiene while dining or takeaways eventually to avoid maximum physical contact as possible. It’s a global history that human behaviour changes after every disaster pandemic. Call it a necessity or new-norms, we need to prepare ourselves for the stronger tomorrow and timely assist the consumer behaviour transition for the collective growth of the hospitality industry.
free Restaurant QR code menu #mastertaag

MasterTAAG: El menú de códigos QR para tu restaurante

Hoy en día existen muchas personas que buscan conocer nuevos horizontes. Viajar es algo que se está haciendo popular. Las grandes ciudades a diario son visitadas por una gran cantidad de turistas de distintas culturas así que esto hace que existan incontables limitantes al momento de la comunicación. Ciudades como Londres, Roma, Barcelona, París, Nueva York, etc. deben estar en contacto diario con muchas culturas así que los habitantes deben estar siempre actualizando sus tecnologías para hacer más placentera la estancia de los turistas en su área geográfica.

free Restaurant QR code menu #mastertaag
free Restaurant QR code menu #mastertaag

Vivimos en un mundo globalizado, donde todo está a un clic de distancia, es decir que queremos tener todo de manera inmediata. Así que la rapidez es un factor importante dentro de la industria gastronómica y hotelera. Las estadísticas turísticas incrementan anualmente en las grandes ciudades. Inglaterra ha sido uno de los países de la Unión Europea (UE) más visitados en el 2018, seguido de Francia y España, recaudando un aproximado de 150 millones de turistas al año entre los tres.

Estos números invitan a los dueños de empresas gastronómicas a estar en constante evolución para poder crecer entre la competencia de los distintos restaurantes manteniendo al comensal feliz con un servicio rápido y eficaz.

Una simple solución

Una de las soluciones n más sencillas es la aplicación MasterTAAG (www.mastertaag.com) que se trata de un código QR que te redirige al menú virtual del restaurante en el que te encuentras y te especifica el menú de una forma sencilla e incluso podrás ver fotos de los platos. Posee una opción para cambiar el lenguaje del menú.

Si eres un restaurante podrás tener tu propio código QR el cual podrás imprimir para que los comensales puedan escanearlo y ordenar lo que deseen en un tiempo menor. La tecnología nos ayuda a ser mejores, así que no esperes más y pruébalo.

Restaurante Barcelona – MasterTAAG QR Code Menu
MasterTAAG
MasterTAAG

Palikao restaurant

PALIKAO restaurant – First MasterTAAG user in Los Angeles!

At a time when couscous is trying to access the Unesco heritage, Lionel Pigeard (formerly La Cantoche Paname) is reinventing his grandmother’s recipes with local products at his Palikao Restaurant.

Even his homemade harissa is inspired by local ingredients, with Mexican dried peppers: New Mexico, Puya, arbol chile.

Check their Mastertaag Menu! 

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The name Palikao comes from a small town in North Africa where the chef/owner’s grandmother Marcelle Tordjman was born in 1910. The fast-casual restaurant offers a couscous bar whereby each customer starts by selecting a grain. They have over six options to choose from including protein, veggies and Lionel’s secret broth with mild, spicy or ‘very spicy,’ on toppings.

Serving farm-to-fresh ingredients cooked daily, Palikao also offers salads, desserts, and homemade grocery products. Pricing for their bowls starts at $8 for regular and up to only $13 for the large protein bowls.

MasterTAAG press release

QR code Restaurants Menu

QR CODE for Restaurants, Bars and Hotels – the Covid19 solution

Press Release By 

  • As sanitisation becomes a priority following the COVID-19 crisis, paper and plastic restaurant menus could pose a health risk for diners, with bacteria counts as high as 185,000 per square centimetre (far more than a toilet seat).
  • New menu app, MasterTAAG, enables diners to access the menu from their smartphones by scanning a QR code, and avoid touching a printed menu.
  • While restaurants prepare to re-open, MasterTAAG is being offered free of charge until mid 2021, to speed up ordering, reduce reliance on printed menus and help minimise virus spread.

MasterTAAG, an IoT solution created by entrepreneur David Navaro Vera, enables restaurant patrons to access digital menus in multiple languages from their smartphone.

Already live in Shoko restaurant in Barcelona and the Pig’n Whistle in LA (prior to the lockdown), the solution allows patrons to use their own mobile phones to browse and select their order, rather than touch printed menus that are shared amongst other customers, by scanning the QR code at their table.

As restaurants review their dining strategies in anticipation of opening after the lockdown, MasterTAAG offers a solution to ensure restaurants can offer a high level of sanitisation by reducing their reliance on printed menus, which are typically a breeding ground for bacteria.

Aimed at supporting the hospitality industry by helping restaurants, in particular local independents, sanitise, simplify and speed up their food ordering process, the app is being offered free of charge until mid 2021.

MasterTAAG also provides restaurants with a digital portal including features such as social media, promotions, auto-translation and a photo menu.

“Despite global lockdown measures beginning to ease, the hospitality industry is still under huge threat, with many small businesses closing and jobs being lost. Restaurants, especially independents, are particularly at risk,” said David Navaro Vera, Founder & CEO at MasterTAAG.

“As local, independent restaurants underpin our culture, we must do everything we can to protect them. By providing these businesses with access to MasterTAAG free of charge until mid 2021, we want to give them every opportunity to survive and thrive, by reducing their reliance on printed menus to help minimise the spread of the virus – and more generally, improve overall menu hygiene ongoing.”

MasterTAAG press release

Media Contact:
MasterTAAG
David Navaro Vera
0044 7909 888 428
[email protected]

Digital restaurant menu mastertaag.com

How Contactless Payment & QR Codes Can Jointly Reshape The Hospitality Industry Post-Covid

A new era of transactions has arrived. Heralded in rapidly by Covid-19, contactless payment suddenly became the payment choice “du jour.” Globally, we were already setting out sights on obviating paper-cash and the need for pins; however, that reality has arrived sooner than expected.

What is contactless payment, and how does it work?

Otherwise known as “touch-free” payment, “remote” payment, and “tap-and-go,” contactless payment only requires an online connection. This connection is formed between the phone and the “Point of Payment” through a near-field-communication (NFC.) Once the payee taps their card or more often these days – simply hovers their card above the payment site – a unique code is created which marks the payment and is directly issued to the bank.

Digital restaurant menu mastertaag.com
Click & Collect by MASTERTAAG

More recently, completely eliminating the need for cards, online financial apps are also offering customers the option to pay directly from their phones.

Growing in popularity since the rise of Covid-19, a mid-March study showed that 30% of the respondents took switched to contactless payments since the virus appeared. Interestingly, 70% of those users claimed they would continue using contactless payments post-COVID-19.

Naturally, this swift transition is down to a growing awareness of surface germs and contagion trajectory. But it can’t be denied that convenience still lies at the heart of people’s yearning for new and exciting Fintech innovations. Paired with banks across numerous countries, the Fintech industry has listened to this demand cry and, in turn, doled out the nifty QR code.

What are QR codes?

QR codes can be considered an expansion of contactless payment. Essentially QR codes are a form of barcode that contains directions to a particular website or online document. These codes are machine-readable, meaning that they require no physical contact whatsoever other than the proximity of a scanner (phone camera.) And that’s great for the germ-conscious. It also just happens to be great for business.

QR code for the hospitality industry by masterTAAG

It’s possible that businesses stand to gain the most from turning away from tradition, particularly in the highly customer-driven accommodation and dining sectors.

How employing both contactless payment options and QR codes can enhance customer experience and increase revenue

Picture this. A health-conscious couple walks into a restaurant and is wary about touching anything that may be contaminated or unsterilized. To their delight, they’re met with a table-center QR code sign as they take their seats.

What they know is that they can simply scan this code, and the restaurant’s menu will appear on their phone – perfect. There’s no need to touch any haggard menus. Better yet, they are now at ease, knowing that the restaurant has their wellbeing and safety in mind.

They haven’t had to download an app or log in to an account to achieve this effect. All that’s left for them to do is select what they want and show it to a server.

And once they’re finished, they can tap to pay, especially now that contact payment limits are being eased in the interest of encouraging its use. Or, they can pay using an online payment app such as PayPal, Venmo, or Google Pay.

So, if customers benefit from the implementation of QR menu codes, why aren’t businesses eager to get started?

Benefits of pairing contactless payments and QR codes in business strategy

When a guest interacts with a business through their phone or social media, they’re more likely to share it, thus promoting the venue to their friends. Not only does this allow a business to monitor which aspect of their service/products is most attractive through increased data collection, but it can also drastically expand business reach.

What’s more, customer service receives a boost considering that human error is minimized, and guests can comprehensively view deals, specials, and other offers from the establishment. That means that instead of guests looking for entertainments or services elsewhere, they can become aware and avail of the hotel or restaurant services through QR code produced information.

So, it’s no surprise that in the age of technology, small and large businesses alike were capable of quickly shifting some of their core-processes online, including introducing QR scanning systems and expanding their contactless payment services.

Through using online QR code-accessed menus, a business can keep their menus up-to-date and relevant in real-time. It’s expected that dynamic digital menus and services will be the future of the service industry.

The push for digitization in the hospitality sector

In addition, as the number of financially-inclusive “digital banks” grows alongside tightening of security around contactless customer and card details, it seems the shift is inevitable. Customer’s expectations are also rising around the tech-savviness and convenience of a business. The more services they can receive digitally, the better for sales and rate of customer retention.

QR code Restaurant Menu

So, for highly customer-focused hospitality businesses such as restaurants or hotels, it’s worth adapting, optimizing, and potentially harmonizing both online/contactless payment options and a QR system. And, with research by MasterCard showing that 46% of the world’s population are currently using some form of non-cash payment – now is the best time to make the switch.

Fortunately, the transition is easy. Implementing a contactless payment system and rolling out a campaign of business-related QR codes requires consulting an IT firm, company bank, and buying the necessary equipment. QR codes are notoriously easy to implement due to their click-and-go production.

So, as the Fintech industry, banks, and businesses’ rush to accommodate new customer needs, a QR and contactless payment system seems like the fastest and surest way to stay on-top of the ever-changing market.

Discover MasterTAAG, a fully integrated Contactless Menu & Payment.

free Restaurant QR code menu #mastertaag
free Restaurant QR code menu #mastertaag