Top Concerns in the Hospitality Industry

Top Concerns in the Hospitality Industry

The pandemic has brought several concerns to the hospitality industry. Labor shortages, sustainability, technology, food safety, and customer experience are among them. As customers resume travel and dining out, staying competitive is crucial for restaurants and hotels. This article examines the top concerns in the hospitality industry and provides insights on how to address them.

1 – Labor Shortage: Many restaurants and hotels are struggling to find enough staff to meet the increased demand as people begin to travel again. This has led to a need to re-evaluate labor strategies, including offering competitive wages, benefits, and flexible scheduling.

2 – Sustainable Practices: Customers are increasingly concerned about the impact of their choices on the environment. Restaurants and hotels are looking for ways to reduce waste, conserve energy, and source ingredients locally and ethically.

They can benefit your business and attract environmentally conscious customers

3 – Technology: Technology continues to be a crucial topic for the hospitality industry. This includes implementing digital solutions like QR code menus, online ordering, and mobile payment options to enhance the customer experience, as well as adopting tools like data analytics and automation to streamline operations and improve efficiency.

4 – Food Safety: With the ongoing pandemic, customers are still concerned about the safety and hygiene of their food. Restaurants and hotels are implementing additional safety measures to ensure the health and well-being of their guests.

5 – Customer Experience: Restaurants and hotels are focusing on providing a seamless and personalized customer experience. This includes offering unique and engaging experiences, providing exceptional customer service, and using data analytics to better understand their customers’ preferences and behaviors.

If you are a restaurant or hotel looking to address some of these concerns, Mastertaag can help. Our QR code digital menu solution provides a contactless ordering and payment system that can help improve the safety and hygiene of your establishment. With Mastertaag, you can also create a customized menu that highlights your sustainable practices and local ingredients.

Furthermore, Mastertaag can help streamline your operations and improve your customer experience with our data analytics and automation tools. By signing up for a free account, you can try out all of our features and see the benefits for yourself.

So, whether you’re looking to address labor shortages, improve sustainability, implement technology, enhance food safety, or improve your customer experience, Mastertaag can help. Visit our website today to open your free account and start optimizing your menu management today.

#Mastertaag #QRCodeMenus #DigitalMenus #ContactlessOrdering #RestaurantTechnology #HotelTechnology #MenuManagement #HospitalityIndustry #RestaurantOwners #HotelOwners #Sustainability #DataAnalytics #Automation

The benefits of using a QR code digital menu for restaurants and hotels

QR code menu benefits for restaurants and hotels

QR codes have emerged as a popular technology for businesses, including the hospitality industry. Among various applications, QR code menus have gained significance for restaurants and hotels. They offer a range of benefits such as increased efficiency, better safety, and a superior customer experience. This blog discusses the advantages of using QR code menus for restaurants and hotels.

  1. Increased Efficiency

QR code menus offer a fast way to view the menu, reducing wait times during busy periods. They eliminate the need for wait staff to distribute and collect menus, allowing for quicker service. Using QR code menus can improve the overall experience for customers in restaurants and hotels.

  1. Improved Safety

Amidst the COVID-19 pandemic, safety is crucial for businesses and customers. QR code digital menus improve safety by replacing physical menus that require sanitation after each use. Customers can scan the QR code using their own devices, eliminating the need for shared menus and reducing the risk of virus transmission. QR code digital menus create a safer dining experience for all.

  1. Better Accessibility

QR code digital menus can be a great accessibility tool for customers with visual impairments. By using their own devices, customers can enlarge the menu and adjust the font size to make it easier to read. This is a simple yet effective way to improve accessibility for all customers, regardless of their abilities.

  1. Easy to Update
Digital Smart Menu for hotels, restaurants and bars by MasterTAAG

One of the benefits of using QR code digital menus is that they are easy to update. If a restaurant or hotel needs to change their menu items or prices, they can simply update the digital menu without having to print new copies. This not only saves time and money but also ensures that customers always have access to the most up-to-date information.

  1. Enhanced Customer Experience

QR code digital menus can also enhance the overall customer experience. By providing an efficient, safe, and accessible way to view the menu, customers can focus on enjoying their meal or stay. This creates a positive impression of the business, leading to increased customer satisfaction and loyalty.

QR code digital menus offer various advantages for restaurants and hotels, including better efficiency, enhanced safety, and improved accessibility. By implementing QR code digital menus, businesses can streamline their operations and offer a more pleasant dining experience for customers. With the growing popularity of QR code technology, it’s no surprise that more businesses are considering using QR code digital menus to stay ahead of the competition. In short, QR code digital menus are an essential digital solution that can benefit any restaurant or hotel.

Get your free QR Code digital Menu today

Restaurant Trends 2023 by MasterTAAG

Restaurant Trends 2023

hospitality trends 2023

As we move into 2023, the restaurant industry is expected to continue to evolve and adapt to the ongoing challenges posed by the COVID-19 pandemic. Here are a few trends that are likely to shape the industry in the coming year:

Hospitality Trends 2023

  1. Increased focus on delivery and takeout: With many people still hesitant to dine out in person, restaurants will continue to place a greater emphasis on delivery and takeout options. This will likely include a greater use of third-party delivery platforms, as well as the development of in-house delivery and takeout systems.

  2. Emphasis on outdoor dining: As the weather warms up, many restaurants will be looking to expand their outdoor dining options to accommodate customers who are more comfortable dining outside. This could include the use of tents, heaters, and other outdoor amenities to create a more comfortable dining experience.
  3. Growth of virtual restaurants: With more people ordering food online, virtual restaurants are expected to become more popular in 2023. These are restaurants that only exist online and operate out of shared kitchens.
  4. Increased use of technology: Many restaurants will look to incorporate more technology into their operations to improve efficiency and customer experience. This could include the use of mobile ordering, digital menu boards, and contactless payment options.
  5. More creative menu options: With more people staying at home and cooking for themselves, many restaurants will be looking to offer more unique and creative menu options to entice customers to dine out. This could include a greater focus on global cuisines and more use of locally-sourced ingredients.
  6. Health and Wellness: With more people becoming health-conscious, there will be an increased demand for healthy and organic food options. Restaurants will need to cater to this trend by offering more vegan, gluten-free, and low-calorie options on the menu.
Restaurant trends 2023

Overall, the restaurant industry will continue to face challenges in 2023, but it is also expected to adapt and evolve in response to these challenges. With a focus on delivery, outdoor dining, virtual restaurants, technology, and creative menu options, restaurants will be well-positioned to meet the changing needs and preferences of their customers. MastertTAAG can help you with staff shortage by using a smart digital menu for your business. Open you free account today:

Sustainable responsibility in the hospitality industry

In recent years we have seen the need for sustainability take over - with businesses having to change their business models to adapt to their customers’ changing needs and behaviours. With our knowledge of climate change increasing, and the effects becoming evident, people are far more conscious about the effects their own actions are having on the environment. So, people are now looking for plastic-free alternatives, re-usable products, and choosing businesses that are giving back to the environment over those that are disregarding the topic.
A well-prepared staff is key to your restaurant's reopening
Sustainable responsibility in the hospitality industry

One industry that needs to take charge, and make changes to help the environment is the hospitality industry. The hospitality industry has huge effects on the environment, from the foods they chose to use in their restaurants, to the carbon emissions reduced by hotels. So, what can be done to make the hospitality industry more sustainably responsible?

The latest roundtable hosted by the Great British Entrepreneur Awards, and haysmacintyre, saw a group of hospitality professionals discuss this topic, providing their expert opinions and industry knowledge, on how we can make a more sustainable hospitality industry, and what the future looks like. 

Discussing her own business’s journey toward becoming more sustainable, Mercedes Gales, founder of 4yaparty explained how she has made changes to do better. “We used to supply balloons and a lot of single-use plastic and supply events with decorations that would just end up in the bin the next day. And then at the beginning of 2019, I watched a documentary, and there was a turtle that had a straw stuck in its mouth – and it changed my perspective,” she said. 

“I heard a quote that weddings accumulate a bigger carbon footprint than a family’s carbon footprint for a whole year. And that was the last nail in the coffin for me – I completely rebranded my whole business and I stopped supplying single-use plastic. I stopped supplying single-use decorations, and I stopped supplying balloons to help cut down on plastic waste.” 

Celia Gaze, founder of The Wellbeing Farm, who also hosts weddings and parties year-round, discussed how they have become a fully B-corp certified business for their efforts in sustainability – which all hospitality businesses could take inspiration from. “The Wellbeing Farm was a run-down neglected farm, which we’ve transformed into a wedding and events venue. We had no gas on the farm, so had to power the farm renewably, and to do so I installed wind turbines – so the whole farm is now powered by a wind turbine, and that set off the scene for sustainability” she said. 

“We have a zero-waste mentality. We look at everything through a sustainability lens, from purchasing through to the end product. We have something called the prop shed on-site, so instead of getting couples to hire, rent and buy things brand new, they can go to the prop shed and get everything that they need to decorate the venue. And then all of these things get reused, over and over again at other weddings.

“We also offer couples a big discount if they adopt our Sustainable Wedding Package. This package encourages couples to not use single-use items. Like flip-flops, balloons, even venue, and table decorations”.

Lorraine Arnold, founder of Pier Point, added to this by discussing how the food and drinks sector of the hospitality industry can become more sustainable, telling us some of the ways in which they have done so themselves. “When I first opened the fish and chip shop down here on the coast I found out about the work of the Marine Stewardship Council, which protects the fish of tomorrow if you like – they help to eliminate overfishing, so once they have fished certain waters, they move on to the next waters etc. They were something I got involved with straight away as I think it is so important as an industry, to protect our product and ensure it continues for tomorrow,” she said.  

“I had the blue MSC labels everywhere in the shop, which was great because customers would ask what it meant, so we could educate the locals and also get them to spread the word.” 

Lorraine also explained how their restaurant is looking to do more local fishing, which will help lower their carbon footprint massively, and though making these changes can be hard for a business, they are worth it in the long run. “I think some businesses think it’s expensive to go to be sustainable, and whilst the raw product, maybe slightly more expensive, the customer will inevitably pay more if it’s a good quality product,” she said. 

“We’re also members of the Sustainable Restaurant Association. I think that’s a really crucial thing, whatever industry you’re in, get involved with the sustainable associations.”

David Navaro Vera, founder of Master Taag, explained that another way that businesses can become more sustainable, is by introducing more digital functions – which can help cut down on waste, help reduce carbon emissions, and help you stay on top of things that are changing, and their solutions. “The cloud solution can really help you not only to be super-efficient but be more aware of things, like finding ways you can reduce food waste. Making sure that you stay connected in order to really improve and save the hospitality industry is vital. Think, how can we digitise? How can I be fully aware of what’s going on? And how can we solve these issues? Because this is not a local issue. This is a global issue,” he said. 

Celia Gaze, founder of The Wellbeing Farm, added by focusing on the fact that sustainability is more than just the products or manufacturing you do within your business, it goes as far as the people you have within your business, and the community you’re building. “ Being a B-Corp for me takes sustainability to a much better dimension, instead of just focusing on the planet, you focus your impact on the community and your staff. I feel that’s a much better definition of sustainability than just focusing on the planet because I think it’s all intertwined. And with these focuses, it moves the whole business and all of its staff, suppliers and community into a general direction of sustainability. Now, when I have customers coming, or I need staff, I am inundated with applications because of the B Corp status – They see it as a badge of a good business to work for and, and a business that they can trust.” 

Emma Bernardez, hospitality partner at haysmacintyre said, “Sustainability is an increasing priority for business owners and it was fascinating to hear from the group how they are constantly evolving to become more sustainable. There are certainly challenges in doing this, however, in sharing ideas and experiences, it is clear to see how businesses can work together to succeed in this mission.”

A happy customer is the ultimate goal of any restaurant

To conclude, it is clear that many businesses in the hospitality industry are making important changes to do better, and be more environmentally friendly – which is what we should all be doing. One of the most important factors of becoming more sustainable all around is to educate and show its importance, whether it be to your employees, your customers, or a wider audience. Leading by example, and showing ways we can all be more sustainable will hopefully create a fuller future for us all.  

MasterTAAG | Free QR code Restaurant Menu
A happy customer is the ultimate goal of any restaurant

Hospitality Summer Trends 2022

Hospitality summer trends 2022

Hospitality Summer Trends 2022: in an ever-changing and adaptive industry, what changes are we set to see this summer? As we hopefully come to the end of the global impact of the covid-19 pandemic, currently, hotels and restaurants are going through the biggest period of change in its entire history.

It is imperative for hospitality businesses to adapt to industry changes to stay on top. Therefore, the purpose of this blog is to identify the upcoming industry trends and provide details of these changes.

With that being said, lets take a look into what changes are set to occur this summer:

Hospitality summer trends 2022

Key features for your hotel or restaurant

As seen in the graphic below, four key changes are set to take place this year. These changes are regarding:

  • An increase in solo travellers
  • Travel with purpose
  • Technology integration
  • Personalisation

Why are these trends important for your hotel or restaurant?

Hospitality is an industry that is constantly changing and adapting in nature. The effects of the covid-19 pandemic make this statement even more truthful and relevant. For hospitality businesses to thrive, they must be aware and adapt to industry changes to stay at the top of their game.

So, how can they do this? Firstly, it has be aware of the key changes and trends in the industry. Here, we have provided you with four of the most relevant in the hospitality industry. If you would like to hear more details about these trends, then why don’t you contact us?

Author: Jesse Lipperts

[email protected]

“Reinvent the menu experience”

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Restaurant staff set to keep all their tips

Hospitality staff set to keep all their tips under rule change

Restaurant, café and pub bosses are set to be banned from keeping tips left for staff by customers in Britain.

Hospitality staff to keep tips in UK

The government plans to make it illegal for hospitality firms to withhold tips from workers, who often rely on them to top up their income.

Labour Markets Minister Paul Scully said the plans would “ensure tips will go to those who worked for it”.

If an employer breaks the new rules they can be taken to an employment tribunal.

hospitality’s recruitment crisis

In that instance, bosses may be forced to compensate workers or face fines.

In a statement, the Department for Business said that the new legislation would help about two million people working in the hospitality industry because of abuses.

A well-prepared staff is key to your restaurant's reopening

It is expected to come into force within the next year.

But it comes some time after the practice was reported to have taken place at High Street chains such as Pizza Express, Cote Brasserie and Bill’s.

In 2015, the restaurants were accused of keeping tips or charging 10% “administrative costs” on processing the service charge payments if they were made by debit or credit card.

[Article from the BBC News]

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Can hospitality’s recruitment crisis ever be fixed?

Can hospitality’s recruitment crisis ever be fixed?

Hospitality staffing crisis post covid

Brexit and Covid have exacerbated a problem that has been building for years. But some restaurants are trying to attract and keep staff by changing the culture of the industry

hospitality’s recruitment crisis

When Danny first entered professional kitchens he did so as a star-struck fanboy. He had devoured Marco Pierre White’s White Heat (“such a romantic book”) and Anthony Bourdain’s Kitchen Confidential.

“I really bought into the glory of it. There’s a Bourdain line about the poetry of the way chefs moved at the grill. He was addicted to that. I loved it as well. I adored the cut and thrust of the kitchen. All I wanted was to be a really good jobbing chef.”

[Article from the]

MasterTAAG | Free QR code Restaurant

How to create a free digital Menu QR Code for your restaurant

How to create easily a digital Menu QR Code for your business

QR Code menus are digital menus that enable diners to scan and access on their mobile phones. As the restaurants reopen after the COVID-lockdown, to ensure the safety of the diners, national restaurant associations make it mandatory for them to offer disposable menus or digital menus. Get yours free today!

How Hotels, Restaurants, and Bars Can Minimise Risk While Reopening – Post-COVID19

It’s no brainer, post-COVID-19, host industries will go through a complete overhaul in consumer behaviour, demography and industry trends. Considering various factors, consumers will become more conscious about hygiene while dining or takeaways eventually to avoid maximum physical contact as possible. It’s a global history that human behaviour changes after every disaster pandemic. Call it a necessity or new-norms, we need to prepare ourselves for the stronger tomorrow and timely assist the consumer behaviour transition for the collective growth of the hospitality industry.
free Restaurant QR code menu #mastertaag

MasterTAAG: El menú de códigos QR para tu restaurante

Hoy en día existen muchas personas que buscan conocer nuevos horizontes. Viajar es algo que se está haciendo popular. Las grandes ciudades a diario son visitadas por una gran cantidad de turistas de distintas culturas así que esto hace que existan incontables limitantes al momento de la comunicación. Ciudades como Londres, Roma, Barcelona, París, Nueva York, etc. deben estar en contacto diario con muchas culturas así que los habitantes deben estar siempre actualizando sus tecnologías para hacer más placentera la estancia de los turistas en su área geográfica.

free Restaurant QR code menu #mastertaag
free Restaurant QR code menu #mastertaag

Vivimos en un mundo globalizado, donde todo está a un clic de distancia, es decir que queremos tener todo de manera inmediata. Así que la rapidez es un factor importante dentro de la industria gastronómica y hotelera. Las estadísticas turísticas incrementan anualmente en las grandes ciudades. Inglaterra ha sido uno de los países de la Unión Europea (UE) más visitados en el 2018, seguido de Francia y España, recaudando un aproximado de 150 millones de turistas al año entre los tres.

Estos números invitan a los dueños de empresas gastronómicas a estar en constante evolución para poder crecer entre la competencia de los distintos restaurantes manteniendo al comensal feliz con un servicio rápido y eficaz.

Una simple solución

Una de las soluciones n más sencillas es la aplicación MasterTAAG ( que se trata de un código QR que te redirige al menú virtual del restaurante en el que te encuentras y te especifica el menú de una forma sencilla e incluso podrás ver fotos de los platos. Posee una opción para cambiar el lenguaje del menú.

Si eres un restaurante podrás tener tu propio código QR el cual podrás imprimir para que los comensales puedan escanearlo y ordenar lo que deseen en un tiempo menor. La tecnología nos ayuda a ser mejores, así que no esperes más y pruébalo.

Restaurante Barcelona – MasterTAAG QR Code Menu

Palikao restaurant

PALIKAO restaurant – First MasterTAAG user in Los Angeles!

At a time when couscous is trying to access the Unesco heritage, Lionel Pigeard (formerly La Cantoche Paname) is reinventing his grandmother’s recipes with local products at his Palikao Restaurant.

Even his homemade harissa is inspired by local ingredients, with Mexican dried peppers: New Mexico, Puya, arbol chile.

Check their Mastertaag Menu! 

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The name Palikao comes from a small town in North Africa where the chef/owner’s grandmother Marcelle Tordjman was born in 1910. The fast-casual restaurant offers a couscous bar whereby each customer starts by selecting a grain. They have over six options to choose from including protein, veggies and Lionel’s secret broth with mild, spicy or ‘very spicy,’ on toppings.

Serving farm-to-fresh ingredients cooked daily, Palikao also offers salads, desserts, and homemade grocery products. Pricing for their bowls starts at $8 for regular and up to only $13 for the large protein bowls.